Cookie policy
Last updated: 4 June 2026
Under UK PECR, "cookie" includes any storage mechanism we use to keep information on your device — including localStorage and pixels. All such mechanisms are listed below by provider.
Strictly necessary
These run without consent because the site cannot function without them.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| passlab_consent | PassLab | Remembers your cookie banner choice. | 12 months |
| passlab_lang | PassLab | Remembers your language preference. | 12 months |
Analytics (consent required)
| Provider | Set by | Purpose | Lifetime |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_* | Aggregate usage statistics. | Up to 2 years |
| Google Tag Manager | _dcid (varies) | Loads other tags. | Session |
| Microsoft Clarity | _clck, _clsk, MUID | Heatmaps and session recordings (pseudonymised, text masked). | Up to 1 year |
| PostHog | ph_* | Product analytics, error reports. | 12 months |
Advertising (consent required)
| Provider | Set by | Purpose | Lifetime |
|---|---|---|---|
| Google AdSense | __gads, __gpi, IDE, ANID | Contextual and personalised ads. | Up to 13 months |
On pages likely to be visited by children (e.g. gaming-platform pages), personalised advertising is disabled regardless of consent state, per the ICO Age-Appropriate Design Code.
Change your choice
The cookie banner appears on first visit. To change or withdraw your choice at any time, use the Cookie settings link in the footer of every page. You can also email hello@depthia.com. Withdrawing consent is as easy as giving it, and takes effect immediately on the next page load.
Global Privacy Control
We honour the Global Privacy Control (GPC) browser signal. When your browser sends GPC, advertising cookies and ad personalisation are disabled regardless of your cookie-banner choice, in line with the California CPRA and similar US state privacy laws.
Questions
PassLab is operated by Marcin Lewandowski t/a Depthia (sole trader, UK). ICO registration ZC164548. You can complain to the ICO any time: ico.org.uk/make-a-complaint.